In this book, you'll enter a jury room to witness someone guide a deeply divided group to consensus, you'll see a young CIA officer recruit a hesitant foreign agent, and you'll sit with a brilliant surgeon as he fails in his attempt to persuade a cancer patient to choose a less risky treatment path. The author combines deep research with his distinctive storytelling skill to illustrate that all people can learn to identify and leverage the hidden layers underlying every conversation. Communication is like a superpower, and communication experts understand that whenever one speaks, one is actually engaging in one of three types of conversations: a practical conversation (focused solely on its subject), an emotional conversation (focused on feelings), and a social conversation (focused on identity). If you don't know what kind of conversation you're having, you're probably not communicating as you should. Supercommunicators understand the importance of recognizing each type of conversation and then conducting each one appropriately. They also understand the importance of listening to the complex emotions, delicate negotiations, and deeply held beliefs that influence much of what we say and hear. Our experiences, values, emotional lives, and how we see ourselves and others affect every discussion we have. In this book, you will learn how to be a good listener and an eloquent speaker who captures attention. Through stories that take us from the room of big bang theorists to the offices of top marriage counselors, Duhigg shows readers how to identify the three types of conversations, along with the tips and skills they need to handle them more successfully. This book is a simple and effective lesson in using the right tools to truly connect with anyone.