How to use digital technologies responsibly and achieve long-term success in market imaging. Mark A. M. Leenders, Professor of Marketing and Innovation, Melbourne Business School, University of Melbourne, Australia. This wonderful work is easy to read and well-organized. It is easy to follow, a book worth reading, keeping, and teaching. Veronica Martin Ruiz, Assistant Professor of Marketing, University of Massachusetts, Amherst, USA. A comprehensive resource for those involved in digital marketing, its study, and practice at all levels. It focuses on responsible and sustainable marketing in the digital world and offers a fresh look at the key issues that marketers should consider in contemporary business environments. Phil Migeux, Assistant Professor of Marketing at Southampton Business School, University of Southampton, UK, and Examinations and Assessments Officer. The book covers a wide range of topics on responsible digital marketing or the use of technology to achieve sustainable business development, which are important and timely topics, but are usually neglected. Stefan Hofmann, Professor of Marketing at Kiel University, Germany. Learn how to implement effective digital marketing campaigns, analyze competitor behavior, and execute digital marketing in a responsible and accountable manner using this simplified book that focuses on real life. "Digital Marketing in Practice" balances practical steps with academic theoretical context throughout to provide you with a specific, easy-to-understand resource, presenting key definitions and best practices for tools, channels, and platforms that include search engine optimization, social media marketing, email marketing, and online advertising. The book illustrates how to plan, set goals, design digital marketing campaigns, and evaluate their success for improvement. The book also explains how to integrate accountability, inclusivity, and meaningful sustainability messages. It includes interviews with industry professionals and case studies from a range of brands such as Topson and Met Office. It also contains guides, checklists, and thought-provoking ideas. Supported by online resources consisting of lecture slides, self-assessment questions, group activities, worksheets, and links to additional resources, it is an indispensable book to equip students with the tools needed to develop and implement successful digital marketing. Han Knight is a Lecturer in Marketing at Plymouth University, UK, where she also leads the MSc Digital and Social Media Marketing. She consults in sustainable communication and is the Examinations and Assessments Officer for the Chartered Institute of Marketing. Lizette Forrester is an Assistant Professor of Strategic Business Communications at Aarhus University in Denmark, formerly a lecturer in Digital Marketing at Northumbria University in the UK, and has held a number of senior positions in professional practice, including Head of Marketing and Creative Director.