Why do you fail to sell?

Why are you unable to close deals? And how do you fix it?

Author Name: Mike Weeks

Salespeople often make things difficult for themselves. Selling is straightforward, but humans are not. In the next three chapters, we'll look at the three golden rules of selling and learn why some salespeople decide to leave the field in their early days. Following the three golden rules will undoubtedly help, but ultimately, selling is about how you interact with others. This chapter will explain why people can be so strange. Salespeople may even ask, "Wouldn't life be so much easier if everyone was just like us?" In fact, it's important to be able to close sales with those whose personalities differ from ours and whose behaviors don't fit what we consider normal and familiar. To that end, in Chapters Four and Five, I'll introduce you to critical skills such as understanding behavioral patterns—ours and ours—and learning how to adapt your approach to various situations. The first section explores the traps you'll fall into if you imagine that it's all about you, not your customers/clients. The chapters in the first section cover various topics, such as how to market yourself, punctuality, dealing with rejection, adopting the right attitude, and finally, seriousness and commitment.