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The Non-Obvious Guide to Marketing & Branding
Author: Rohit Bhargava
After leaving my stable job over five years ago, I started my first freelance business with my wife, and a year later we launched our second small company. For each business, we had to build a brand, develop a marketing strategy, innovate ways to attract and retain customers, and sell a service to one and a product to the other. Along the way, I discovered that many of the concepts I thought I knew about marketing were wrong. Instead of working with multi-million dollar advertising budgets, I was now an entrepreneur with an almost non-existent marketing budget.
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