Blue Ocean Shift

Authors: W. Chan Kim, Renée Mauborgne

This book is filled with real and inspiring examples of how leaders, across various fields and organizations, have made the shift from crowded red oceans of competition to vast blue oceans of new market space by applying the process and tools built within. The book shows you, step-by-step, how to build confidence among your team and seize new growth opportunities. In this book, you will learn: * Why focusing on competition leads to enormous missed growth opportunities and how to broaden your thinking about strategy beyond competition. * Why thinking of creative destruction and disruption as sources of innovation is limiting, and how to achieve growth through non-disruptive creation. * How anyone – not just entrepreneurs – can move from red oceans to blue oceans using the systematic five-step blue ocean shift methodology. * Why the confidence of individuals is vital for formulating and executing a growth strategy, and how to build that confidence. * Why you should avoid building a growth strategy based on existing environmental and industry conditions and how you can shape those conditions for growth.