Captivate Them: The Science of Succeeding with People

Author: Vanessa Van Edwards

This book will teach you how people interact. If you know exactly what drives others' actions, you can optimize your behavior, interactions, and relationships. Trying to deal with people without a framework is somewhat like solving complex math problems without any equations; it's difficult and involves a lot of unnecessary suffering along the way. Therefore, this book will give you the social skills you didn't learn in school. Widely, we've caught the attention of media outlets such as National Public Radio, Inc. Magazine, and Forbes, which have covered our unique approach. At this point, I decided to conduct larger research experiments to bring the science of dealing with people into a human behavior lab. In our lab, we start every endeavor by finding the latest scientific studies, then translate them into real-life experiments and tactics. We then share these strategies with our readers and students to test them, and in this way, every skill in this book has been refined by thousands of students who have used them in real-life situations, then informed us of the results to reach a stage of mastery.