The Power of Moments

Author: Chip Heath / Dan Heath

Let's start with the red phone mounted on the wall next to the swimming pool. You pick up the phone, and someone answers, "Hello, Popsicle Hotline." You request a specific flavor popsicle, and minutes later, a staff member, wearing a white glove, delivers your requested cherry, orange, or grape popsicle to you by the pool on a silver tray, free of charge. Then, there's a snack menu that includes many items - from Kit Kats to soft drinks and Cheetos - all of which you can order for free. There's also a board game menu and a DVD menu from which you can borrow anything for free. Three times a week, some illusionists perform their tricks at breakfast. Did we mention you can have any amount of laundry washed for free? Your clothes are returned later the same day, wrapped in thick paper, tied with braided string, and scented with lavender. This method is more celebratory and wonderful than the way a doctor hands you your first child.