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play to win
How strategy really works
Author Name: A.G. Lovely
This is a book about strategy, written by a former CEO and a business school dean. When we first met, we weren't in those positions. More than twenty years ago, we first worked together on a study of Procter & Gamble's distribution channels, as the company's category manager for detergents and an outside consultant to a small, growing strategy firm called Monitor Company, respectively. Through our work on this assignment, we laid the foundations for a very long and fruitful friendship. Over time, Lafley became CEO of Procter & Gamble, and Martin was dean of the Rotman School of Business. We were true planning partners, working diligently together to transform P&G from 2000 to 2009.
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