

PublisherPublisher_Arabic Literature
Marketers use the principles and theories of marketing psychology to predict consumer behavior and purchasing decisions. They then create effective marketing strategies to influence these decisions and increase consumer interest in a particular product. Consumer behavior, the study of how and why individuals purchase products and services, and marketing psychology are closely related. To investigate the influence of emotions and cognitions on consumer purchasing behaviors and decisions, it uses behavioral and cognitive theories from psychology.
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| Publisher | Publisher_Arabic Literature |
|---|---|
| Category | Culture books |
| Language | Arabic |
| ISBN | 9786038411117 |
| Availability | In stock |
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