Jabal Amman Publishers

The 1-Page Marketing Plan Author: Allan Dib   To build a successful business, you must stop random marketing activities and start following a reliable plan for rapid growth. Creating a practical marketing plan used to be difficult and time-consuming, which is why it often...

This is my body, don't touch me   Author Name: Muna Abu Dayyeh and Deema Al-Alami   Children's bodies are their own, and it is our role to always remind them of this. It is our role to talk to them and constantly teach...

Marketing 6.0 Author's name: Philip Kotler The book outlines the building blocks of meta-marketing, the technologies, and platforms that Generation Z and Alpha use every day, and teaches ways to leverage the worlds of the metaverse and extended reality. It also identifies the most...

Your next five steps Mastering strategic planning skills in your business Author Name: Patrick Butt-David, Greg Dinkin This book is an effective practical guide, combining principles and discoveries derived from the author's experience. Its methodology represents a comprehensive strategy suitable for entrepreneurs in startups,...

Lean Marketing Reduce marketing and get bigger results. Author's Name: Allen Deeb With Less Marketing, people often assume that more intensive marketing—more complex, more powerful, and more expensive—is better. This often requires trying to keep up with new, bright, and popular trends, but this...

The Creative Thinker's Exercise Book   Author: Dorrit Nielsen and Cathrine Granholm‎ "The Creative Thinker's Exercise Book" is not just a book to read, but a book to interact with and experience. This creative guide provides you with carefully crafted exercises based on research...

Marketing for Entrepreneurs Author's name: Philip Kotler We note that entrepreneurship in marketing consists of three main factors: positioning, differentiation, and branding. These components are interconnected and guide decisions.

The art of writing texts Author Name: Giles Lingwood Internet users don't read; they browse and flip through websites, searching for specific material (they scan by eye). Instead of reading your headline and starting with your opening paragraph, they search your text for the...