unfair advantage

Winner of the 2021 Business Book Award

What's the difference between a successful startup and one that collapses and burns out? Behind every success story is an unfair advantage.

But unfair advantage isn't just about the wealth of your parents or acquaintances: anyone can have it. An unfair advantage is something that gives you an advantage over your competitors.

This groundbreaking book shows you how to identify your unfair advantages and apply them to any venture. Drawing on over two decades of practical experience, including being the first marketing director of Just Eat (a startup now valued at over four billion pounds), the authors offer a unique framework for assessing your external circumstances as well as your internal strengths. Hard work and perseverance aren't enough, so they explore the importance of money, intelligence, location, education, experience, status, and luck in the journey to success. From starting your company to gaining momentum, raising funds, and growing rapidly, The Unfair Advantage helps you look within and find the ingredients you didn't realize you already possess to succeed in the competitive world of business.