pioneer

The New York Times bestseller • The founder and co-CEO of Salesforce offers an inspiring vision for successful companies of the future, where changing the world is everyone's responsibility. "The gold standard for how to use business as a platform for change in this challenging time." - Ray Dalio, founder of Bridgewater Associates and author of Principles: Life and Work. What's the secret to business growth, innovation, and a purposeful career in an increasingly complex world? According to Marc Benioff, the key is to embrace a culture where your values ​​permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world's most admired companies. He reveals how Salesforce's core values—trust, customer success, innovation, and equality—and a commitment to giving back have become the company's most salient competitive advantage and the most powerful driver of its success. Benioff argues that no matter what your industry, values ​​are the foundation of a resilient company culture that inspires all employees, at every level, to do their best. In this context, Benioff shares his insights and best practices for anyone who wants to build a corporate culture capable of thriving in the face of inevitable future challenges. None of us in the business world can afford to ignore what's happening outside our workplace walls. In the future, profits and progress won't be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just donned an ID badge for the first time, Trailblazer reveals how anyone can become an agent of change.

Trailblazer Book Reviews

“A guide to what every company and organization must do to succeed in this period of profound political and economic change.” — Jamie Dimon, Chairman and CEO of JPMorgan Chase

“In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.” - Susan Wojcicki, CEO of YouTube
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