Practice

Brought to you by Penguin. From the bestselling author of Purple Cow and That's Marketing comes an elegant book that inspires artists, writers, and entrepreneurs to evolve and commit to bringing their best work to the world. Creative work isn't guaranteed, but there is a pattern to who succeeds and who fails. Engaging in consistent practice in their pursuit is the best way forward. Based on the groundbreaking Akimbo workshop founded by legendary author Seth Godin, The Practice will help you break free from inertia and gain the courage to produce and share creative work. Godin insists that creative block is a myth, that consistency is far more important than originality, and that experiencing imposter syndrome is a sign of a well-adjusted human being. Most importantly, it shows you what it takes to transform your passion from a private distraction into the productive contribution you've always sought to share. Using this book as your guide, you will learn how to live with your fears, take risks that are worth taking, and embrace the compassion needed to do work that contributes authentically and joyfully.