Bezos' messages

Amazon is the fastest company ever to reach $100 billion in sales, and it didn't achieve this milestone by staying in its comfort zone. Risk-taking is key to Amazon's growth, but those risks were (and still are) intentional, deliberate, and strategic. Thomas Edison believed, "I have not failed. I've just found 10,000 ways that won't work." Like Edison, Amazon founder Jeff Bezos equates experimentation with failure, growth, and success. But "risk-taking" can be costly (even disastrous) if you don't know how to leverage it to your advantage. Fortunately, Bezos has provided every business owner with a hidden and clear roadmap for how to grow Amazon through his letters to shareholders (or as he calls them, "stockholders"), which he has written annually for the past 20 years. For the first time, technology and risk expert Steve Anderson has analyzed and distilled these letters to reveal the 14 key growth principles that unlock the lessons, mindsets, and steps Bezos used to make Amazon the phenomenal success it is today. Now, business owners, leaders, CEOs, employees, and managers can apply these same principles to grow their businesses to become more efficient, productive, and successful... fast!