Good Strategy/Bad Strategy

When Richard Rumelt's book "Good Strategy/Bad Strategy" was published in 2011, it immediately resonated with the public. He characterized the misleading misrepresentation of pop culture, motivational slogans, and business slogans as bad strategy. Since then, his original and pragmatic ideas have gained widespread popularity around the world and continue to help readers recognize and avoid the elements of bad strategy, and adopt good, practical strategies that honestly acknowledge the challenges they face and offer clear approaches to overcoming them. Strategy should not be measured by ambition, leadership, vision, or planning; rather, it is a coherent action supported by an argument. For Rumelt, the essence of good strategy lies in understanding the hidden power in any situation and in responding appropriately—whether it's launching a new product, fighting a war, or sending a man to the moon. Drawing on examples of good and bad from all sectors and all ages, he shows how this insight can be cultivated through a wide range of tools that lead to better thinking and better strategy—a strategy that cuts through the noise and gets results.