Apple from the inside

Adam Lashinsky reveals the Ukrainian tactics and strategies that enabled Steve Jobs and his company to achieve the success of other televisions and create a series of products that conquered the world. He also features a unique selection of interviews that will provide new insights into Apple's genius and its ability to navigate the post-Steve Jobs era. However, as its title suggests, this book offers a unique perspective on Apple, its suppliers, investors, employees, and competitors, and the lessons and principles it provides about business, leadership, and product design that remain globally relevant. These are principles that challenge the status quo for anyone aspiring to apply some of Apple's magic to their own company, career, or creative endeavors.