During his 15 years at Ford, Joe Girard achieved a world record, earning him a place in the Guinness World Records for selling 13,001 cars to individual customers. Girard didn't have a formal sales degree, but through the daily grind, he learned that the classic image of a salesperson is irreplaceable. He always maintained that building on the fundamental principles of customer trust and hard work would enable anyone to achieve what he did. This book, a bestseller for many years, has helped millions of readers reach their goals, and it will help you too. Joe Girard provides you with the formula to maximize sales in every transaction, using techniques he developed and which became synonymous with his record-breaking achievement. You too can achieve it.

Increase your sales by 250 times
Turn a losing deal into a plan for the next win
Learn about the five ways a deal can go from a possibility to a sale.
Learn to put the sales hurdles behind you and the client to close the deal successfully
Sell ​​at a loss and make a good fortune out of it