Retail Marketing Management

Waseem Darbi

"Retail Marketing Management" is an invaluable resource for automotive marketers seeking to stay ahead, offering practical insights, case studies, and actionable strategies for success in a rapidly evolving industry. The book also delves deeply into digital marketing and its transformative impact on the industry, analyzing the use of social media, online advertising, and data analytics.

Whether you are a marketing professional or an auto enthusiast, this book offers a fresh perspective on marketing in the automotive sector.

In this book you will learn about:

Product launch planning
Developing marketing strategies
Campaign and Performance Management
digital marketing
Negotiation tactics
Customer Relationship Management