The Road to Corporate Innovation

About the book The Road to Institutional Innovation

In an era where competition among businesses has intensified across the globe and the pace of change has accelerated dramatically, products are constantly being renewed. You can hardly buy a new electronic device or car without hearing about another product on the market with better specifications or higher quality. Many people have made it a habit to upgrade their smartphones every year because manufacturers continually introduce changes and developments. This applies not only to products, but also to services. Every so often, we hear about a new service offered by company X, another by company Y, and so on. Customers can now sit at home and receive every product and service they can think of from all over the world. This acceleration underscores the need for businesses to embrace innovation, whether in products, services, or processes, to continue generating profits and avoid declaring losses or bankruptcy. Innovation is what enables businesses to remain competitive and offer new, innovative products and services that attract customers and generate profits.
Many people use the word innovation on a daily basis. Many managers demand innovation from their employees, and many new business owners aim to achieve it. However, if you were to stop someone and ask them about innovation, its dimensions, and the factors influencing it, you would likely receive a simple answer that reflects a superficial or misunderstood understanding of innovation and a lack of awareness of its various dimensions. In this book, we will delve gently into corporate innovation so that the reader can gain a deeper understanding of corporate innovation, enabling them to apply it both in their organization and in their own projects. This book blends a scientific and literary style; much of the book is based on scientific studies and figures, and numerous stories and examples are used to illustrate the various topics. The book begins by explaining innovation and its importance to organizations, answering a key question: Why do we innovate? We then move on to understand the innovation process from its inception to the final product, in addition to understanding the types of innovation and its motivators. We then move on to a deeper understanding of the key factors influencing innovation: leadership, change management, corporate resources, and the work environment. The book concludes with an explanation of the administrative and personal obstacles to innovation.

Author: Dr. Hassan Al-Bashar