Consultant and coach Susan Fuller urges people to stop motivating! Motivation is exhausting for everyone and doesn't work. You can't motivate people who are already motivated! Applying recent and often surprising psychological discoveries, Fuller outlines a proven model and approach to help leaders guide their employees toward motivation that not only increases productivity and engagement but also gives them a deep sense of purpose and satisfaction. Fuller argues that leaders still rely on traditional carrot-and-stick approaches because they don't understand the alternatives and don't know the skills needed to apply the new science of motivation. Her method of optimal motivation shows how leaders move their employees away from dependence on extrinsic rewards and help them discover how their jobs can satisfy their deeper psychological needs—the ways science tells us they can lead to sustained, meaningful motivation. Susan Fuller's book is the leading solution for leaders who want to get motivation right.