Pumpkin Strategy

Author Name: Mike Michalowicz

Americans launch a million new businesses each year, and about 80% of them fail within the first five years. Under such pressure to survive—let alone grow—it's easy for entrepreneurs to get stuck in a never-ending cycle of "sell this, do this, sell this, do this" that leads to burnout, frustration, and an inability to move forward no matter how hard they try. This was the situation Mike Michalovich found himself in while trying to grow his first company. Although it was bringing in a steady income, there was never much left. He continued to chase clients all over the place, pushing his luck 28 hours a day, eight days a week. The hard work never stopped. Although his company was alive and kicking, it was lagging behind and barely breathing. That's when he discovered an unconventional source of inspiration in pumpkin growers. "As I read this book, with every page and every chapter, I asked myself, 'Michael Gerber, how could you not have thought of that?'" "It's an extraordinary book. It's truly an extraordinary book. A pumpkin? Who would have thought of that? For every entrepreneur and business owner, you should all read it, and do it now." - Michael Gerber, author of The Entrepreneurial Myth and creator of the E-Myth business coaching program. "Another great work from Mike Michalowicz, whose witty humor and business savvy ensure that The Pumpkin Strategy will be essential reading for entrepreneurs for years to come." - Guy Kawasaki, author of The Magic and The Art of Starting Up