The 70-30 Marketplace Rule: The New Game in Business. In this game-changing book, Dr. Hazem El Mahdi takes you on an innovative journey to understand the secrets of market success through the 70-30 Marketplace Rule. The goal won't be to reach everyone, but rather to focus on the customers who make the real difference. Through the Reverse Startup methodology, you'll learn how to overturn traditional business strategies to put the customer at the heart of your plan. But the real surprise lies in the STAR methodology: How to Wow, Touch, Support, and Build the Trust That Will Make You Come Back Again. This book isn't just a guide to business success; it's a roadmap for creating lasting customer relationships, transforming business into a long-term strategic partnership. If you're ready to move from simply selling products to building influence, this book is your gateway to a world of unlimited possibilities.