obsessed

Building a brand that people love from day one

Author Name: Emily Hayward

“Clear, helpful, and refreshingly straightforward, this is a practical guide to how modern marketing actually works. Buy a copy for everyone on your team.” – Seth Godin, author of This Is Marketing

"The startup landscape is changing every day, but across all categories, we're looking to invest in people who understand the power of branding. This book, with Emily's valuable advice, is essential to achieving that goal." – Ben Lerer, Managing Partner of Lerer Hippo and CEO of Group Nine Media

identification

Emily Hayward, one of America's top marketers, explains how hot new millennial brands have built loyal followings from day one.

We're in a startup boom, with new brands emerging every day, dominating social media, and vying for our attention. Traditional brands are seeing their businesses erode as hundreds of smaller companies encroach on their market share, each hoping to become the next big success. But having a great idea or a great logo isn't enough.

Emily Heyward founded Red Antler, one of America's most successful branding and marketing firms for startups and new ventures, helping entrepreneurs establish branding as a driver of business success from the start. In her book, Obsessed, Heyward outlines the new principles needed to create and launch a brand that will have people lining up to buy it from day one. She also takes you behind the scenes of some of today's hottest new brands.

Whether you're starting a new business, launching a new product line, or looking to refresh your brand to appeal to a new generation of customers, Obsessed shows you why the old rules of branding don't apply, and what really works for today's customers.