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Crossing the gap
Author Name: Jeffrey Moore
In "Crossing the Gap," Geoffrey Moore shows that the technology adoption cycle—which begins with innovators and moves to early adopters, the early majority, the late majority, and the laggards—includes a huge gap between early adopters and the early majority. While early adopters are willing to sacrifice to gain first-mover advantage, the early majority waits until they are certain that the technology in question truly improves productivity. The challenge for innovators and marketers is to narrow the gap and accelerate technology adoption across all segments as quickly as possible.
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