Gucci

Author's name: Sarajay Forden

“Gucci is like a Ferrari, they drive it like a Cinquecento.”

This is how Maurizio Gucci, a prominent third generation member of the Guccio Gucci family, owners of the famous brand, described the family's situation in its dispute over the management of Gucci.

The book, on which the movie starring Al Pacino, Lady Gaga, and Adam Driver, and directed by Ridley Scott were based, reveals the fascinating true story of the Gucci dynasty, from its humble, dreamy beginnings with the first generation, through the glamorous days of the second generation, and concluding with the sensational conflicts and scandals of the third generation.

In the first chapter of this book, you will read the story of the four bullets that pierced Maurizio Gucci's body and killed him. However, later you will discover that the story is not limited to the murder of a scion of the Gucci family. Rather, it is a story of brilliance and extinction, a chronicle of the rise, imminent fall, and rebirth of the venerable Gucci name. A masterful book of biography, novel, and crime, the events will always have you turning the page, thirsty for the next one.

Sara Gay Forden has covered the Italian fashion industry from Milan for over fifteen years, chronicling the explosion of iconic brands like Gucci, Armani, Versace, Prada, and Ferragamo, from family-run workshops to mega-brand powerhouses. Now based in Washington, she leads a team covering the challenges facing big tech companies like Amazon, Facebook, and Google.