Make an idea fly

Author's name: Bernadette Gioia

“The most important book your boss reads this year. Buy it, share it, and make it happen.” Seth Godin, who has inspired millions of entrepreneurs and marketers. “We don’t change the world by starting with our great ideas, our dreams. We change the world by helping others live their dreams.”
This is what the author of the book tells us, posing an important question: What makes one idea spread and everyone talk about it, while another idea, with the same capabilities and perhaps the same people, remains locked away in a drawer? What is the story behind ideas that can fly? What are soaring ideas?

In this book
A practical, clear-cut plan that reflects the journey we must take to create a product that has value for people of all backgrounds. Stories and anecdotes of ideas that have proven successful in reality and have survived the fierce competition of the job market. How do you add real value and meaning to your idea, making it meaningful to users? What makes your idea essential to the audience? A crucial study of the impact of technology on our lives and how it has become the sole controller of the job market and branding methods these days. Our new digital landscape has spawned a culture of entrepreneurship and the belief that anyone with a laptop and an internet connection has the power to change the world or create a flying idea. But for every pioneering business that started this way, thousands more have stalled or failed. Why? What's the secret to success? What's the common denominator? And why do false ideas die sooner than we think? This book provides the complete map with all its details, so you can find what fuels your idea and turns it into a story worth telling one day.