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Marketing chaos
Author Name: Scott Miller
In his latest guide to the "From Chaos to Success" series, Franklin Covey's senior advisor and Wall Street Journal bestselling author reveals 30 career roadblocks you may encounter while marketing your brand and how to turn them into company-wide wins. Every success story begins with a journey. "Marketing Chaos" shares a career journey filled with lessons learned through 30 chapters. This book is designed to prepare you for the many challenges you will inevitably face, whether you are starting a new company, a brand manager trying to figure out the best direct marketing strategy, trying to position your brand in a niche market, or trying to reclaim your marketing career. Avoid the marketing clutter and expect success. Each chapter contains real-life lessons that teach you how important branding is to business development.
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