Prominent journalist Max Fisher delves into the dark side of social media, explaining how these platforms deliberately promote the spread of anger, hatred, and misinformation to mislead audiences. He also explores how human behavior interacts with the processes of popularity, fame, and the pursuit of likes and retweets. Filled with evidence, examples, and stories, this book provides a detailed history of the devastation caused by social media and its profound impact on our world. Fisher doesn't just address social media; he also examines human behavior from a psychological perspective, examining people's interactions with the addiction to shopping and consumerism it offers, and how it has transformed them into a means of superiority over others, boasting about possessions, and an obsession with beauty.