The Science of Social Intelligence

33 Research Studies to Make Friends, Be More Attractive, and Leave a Lasting Impression

Author: Patrick King

We make the vast majority of our decisions outside of our conscious thought, which is terrifying if you don't know the decisions being made. But that's where this book comes in. The goal here is to provide an understanding of what people look for when they judge and evaluate others. Some of these things will seem almost intuitive, while others will seem completely counter-intuitive. Our minds control our actions, and our social lives and relationships depend on deciphering them to understand them! You are about to embark on a journey into the depths of your mind, exploring what makes you feel a connection with one person, and feel the worst feeling ever towards another: complete indifference and instant forgetfulness. Throughout your journey through this book, you will learn more about the Pygmalion effect, along with dozens of other research studies on biological sciences, social psychology, and behavioral economics. We are all deeply connected by the same operating components, while our programming differs slightly, our main engine and motivations are almost the same. And again, that can be scary, but I hope that after reading this book, you will see more opportunities for social success than chances of stumbling.